Ottaway Communications, Inc.
Youth Must Be Served
With consumer spending down businesses must look to the younger generation to build more sales. How do you speak to “Gen Y”? Here are some tips:
a. Customize: Tailor your copy to them.
b. Speak the language: Be authentic and sell an image.
c. Embrace Social Media: This is where Gen Y lives: Twitter and Facebook at a minimum.
d. Listen carefully: Peer to peer marketing influences Gen Y.
e. Keep spreading out: Tie into music, sports and art that Gen Y cares about.
f. Keep your perspective: Don’t take yourself too seriously and have fun.
Special thanks to Michael Mink at IDB for this research.