Ottaway Communications, Inc.
What’s The Offer?
One of the basic elements of a marketing campaign is An Offer. The Offer alone, however, may not be enough to get a satisfactory response, especially right away. Since all advertisers want instant gratification, we need to stimulate the prospect to respond NOW…not later. And, we need to give her a reason to do so.
We have a list and ran across a list by copywriter, Dean Rieck, that we think is a great “thought-starter” when a promotion is being created. See if we missed any:
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Free Trial |
Group Discount |
Free “Keeper” Gift |
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Money-Back Guarantee |
Quantity Discount |
Free Gift With Payment |
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Free Gift |
Step-Up Discount |
Choice of Free Gifts |
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Limited-Time |
Early-Bird Discount |
“Stepped” Free Gifts |
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Yes/No |
Price Matching |
Two-Step Gift Offer |
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Negative Option |
Trade-In Offer |
Cumulative Incentives |
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Sweepstakes |
Last Chance |
Deluxe Version |
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Double-Your-Money |
Limited Edition |
Good-Better-Best |
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Back Guarantee |
Enrollment Period |
Do-It-Yourself Offer |
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Long-Term Guarantee |
Prepublication Offer |
Load Ups |
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Guaranteed Buy-Back |
Price Increase |
Lifetime Membership Fee |
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Guaranteed Acceptance |
Announcement |
Annual Membership Fee |
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Limited-Time |
Charter Membership |
Ship ‘Til Forbid |
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Introduction |
Payment With Order |
Free Information |
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Yes/Maybe |
Bill Me Later |
Samples |
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Dollars Off |
Installments |
Free Gift With Inquiry |
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Refunds and Rebates |
Positive Option |
Free Needs Survey |
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Sales |
Reservation Option |
Free Cost Estimate |
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Introductory Price |
Gift Shipment Service |
Free Subscription |
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Relationship Discount |
Rush Shipping Service |
Member-Get-A-Member |
Whether you’re working on Tradition Media or new Web Media, providing a great offer with an enhancer or two can really lift your response rate. Research shows that 82% of banner readers will provide an email address, as well as other vital information, just for the opportunity to win something. What a difference this can make in your sales!
Being first to offer a practical and experienced approach to SEM in Metro Detroit has not only made us the leader in accounts under management, but it has kept us ahead of the curve in bringing our clients new ideas and new technology. Contact Brendan Thomas at 248-545-4100 X18.