Ottaway Communication, Inc.

Or, is it the Recession

The truth about marketing in a recession is that you have to watch your budgets. Now, we all know it’s a great time to grab market share: The well known principle that your brand can stand out when the other brands don’t have the money to do so. But, maybe you don’t either.

That’s where the Internet comes in and the ubiquitous, Search Engine Marketing (SEM). It’s so successful that traditional, big-name mediums like Newspaper and Yellow Pages have had to offer their own type of programs, or get left behind. Their programs are more expensive and not as beneficial to you as what we are managing for dozens of clients, but for “the little guy”, they are better than nothing. And here’s why they’ve joined the fray: “Nielsen Co. reported last week that U.S. advertising spending rose 0.6% last year, with the Internet continuing to demonstrate the strongest performance (+18.9%) of any media category.”*

So, when you are evaluating your media choices for ROI and rock-bottom costs, put SEM at the head of your list. It’s the medium that is there when they’re ready to buy. No waste. No guessing, and the ability to “switch-pitch” the prospect.

TIP OF THE MONTH: See how your site compares to traffic with your competitors. Click on www.compete.com and you just might be surprised!

WELCOME: OttawayDigital.com welcomes Botsford Hospital as a new client for SEM.

“YOU’RE THE ONLY AGENCY THAT’S BROUGHT THIS TO US!”

We hear it everyday from companies large and small.

Being first to offer a practical and experienced approach to SEM in Metro Detroit has not only made us the leader in accounts under management, but it has kept us ahead of the curve in bringing our clients new ideas and new technology. Don’t be fooled by some isolated Wall St. reports, SEM is growing by leaps and bounds. There were over 10 billion core searches in the U. S. alone in January according to ComScore. Don’t be left behind. Maximize your web site today. Contact Brendan Thomas at 248-545-4100 X18.