Ottaway Communications, Inc.
Top Site Priorities of Retailers In 2009
a. Redesign checkout process
b. Improved content on product detail pages
c. Site search/browse results
d. Home Page
e. Redesign Help section and FAQs
What is the number one “beef” by most customers as evidenced by abandonment in the Shopping Cart check-out? Shipping charges. Many eCommerce merchants are making the shipping costs more transparent and exposing them sooner. Good advice! Thanks to Vertical Web Media for this research.