Ottaway Communication, Inc.

Question: Would more sales help you during this recession?

Question: Do you need a better return on your marketing investment?

Question: Would you like to have a better measurement of your marketing spend?

Answer:

We’ve been in the marketing business for 27 years. We know what works in certain industries, and what doesn’t. Believe us when we tell you, some mediums are great for some industries and some are not. There is no “one size fits all.”

If you are like most of the businesses we talk to, you are looking to save money and survive this Great Recession, while at the same time prepare for the inevitable upturn. It is already happening for some clients who don’t want to brag.

We want you to consider Search Marketing but managed by our proprietary Internet Marketing System providing you both an online search campaign and on-going website development. We have been the leaders in this medium in Detroit since 2000. Over the past 10 years we have learned a lot so you don’t have to waste your money figuring it out. You want customers now. We understand, and we can deliver. We will even make you a guarantee. What do you have to lose?

If you’ve tried Search Marketing with someone else and it hasn’t worked, we’re not surprised. While Google markets this product as “anyone can do it”, don’t be fooled: Anyone can do it and waste hundreds, if not thousands, of dollars a day. We’ve seen the carnage when we take over other people’s accounts.

Next Step: Want more leads now? Contact us now: (248) 637-4600 or email me at bottaway@ottaway.net. We are home to Google Certified AdWords Professionals, and top level web designers and developers, and have been specializing in Search Marketing since 2000. No other Detroit agency can make this claim. Please let us know how we may help you reach your goals, and be sure to profit from the free information below.

Here’s some helpful stuff we know you’ll find useful:

1. Hulu.com…the computer portal to watch many popular TV shows…had 856 million video views in October during the height of the Fall TV Season. (comScore, 11/25/09)

2. Inspire Customers: Along with innovation, optimism has been a key ingredient in the inspiring consumers and building brands through the last 10 recessions. Coca-Cola’s history of optimistic messaging is legendary according to Phil Geier, Jr in his latest book: Survival of the Smartest: Marketing That Works in Good Times and in Bad.

3. Web Updates: “Constantly evolve through incremental changes, without changing too much at once to risk customer frustration or confusion,” said Lindy Rawlinson, VP of web operations and new business at Neiman Marcus Direct. “Let the customer get used to changes to the site one at a time.”

4. CreativityLivesInDetroit.com: Keep watching for the new creatives to attract young wage earners to the City.

5. In-Store Pickup of Online Orders Can Lift Sales: That’s because many like to see the item before purchase, and some worry about Internet security. Please email them when the item is ready for pickup and 37% want it immediately, 28% within 24 hours according to Internet Retailer.

6. Don’t Rush To Cut Prices: A price cut of 5% would have to generate increased sales volume of 19% in order to pay for itself—and that almost never happens. (McKinsey Associates)

7. 80% of Sales Come From 2% of Buyers: This according to a year-long study of package-goods sales by Checkout Coupons. Over 1300 brands were surveyed in 54 million shopping transactions. (What’s the old adage about keeping your current customer satisfied?)

8. Google is only as Good As Your Website: That’s why you have to test everything and test it constantly. The nice part is that with Google you don’t have to sign up for any contracted period of time like you do with Yellow Pages. So, if it’s not working, you can make immediate changes.

9. Squeezing Websites onto Cell phones: If you don’t think this is important, guess again. We’re coding web pages for cell phone viewing on most sites.

10. Twitter Tops Swine Flu: “Twitter” was the most popular word of 2009, according to the Global Language Monitor, a group that tracks English-language trends.