http://www.ottaway.net Just another WordPress weblog Fri, 30 Dec 2011 14:45:43 +0000 http://backend.userland.com/rss092 en The Internet is changing in a big way starting in 2012. Web addresses all currently end in one of a finite number of extensions (.com, .org, .jp, .es, etc.) however, beginning in January individuals and organizations will be able to apply for any word or phrase (including brand names) as ... http://www.ottaway.net/new-media/huge-changes-coming-to-the-internet-in-2012/ E-Commerce sales have been solid this Holiday season, with IBM Benchmark, a consulting unit of IBM, stating that online sales have accounted for 15% of total holiday sales. The big surprise: Only 8.9% of the sales were made using mobile web devices. With iPad, tablet and smart phones selling at ... http://www.ottaway.net/new-media/mobile-websites-discover-the-lost-revenue/ Our goal is to help you market your products and services as effectively as possible and as efficiently as possible. In a fragmented media marketplace this is difficult. So, in this newsletter, we’re going to give you the bottom-line basics. Here goes: RULE #1: All marketing today ... http://www.ottaway.net/new-media/marketing-tips-trends/ Credentials Protection Do not store the credentials (username and password) in an unsecure place. This includes when your browser asks you if you want to save your password.  Stored passwords are not fully ... http://www.ottaway.net/new-media/mistakes-that-will-compromise-your-sites-security/ This according to a study of 1500 consumers in Boston. With fans on Facebook, 51% are more likely to buy, while that percentage jumps to 67% on Twitter. We caution our Social Media clients that these two web strategies are not a silver bullet, but they are worthwhile ... http://www.ottaway.net/news-events/facebook-fans-and-twitter-followers-are-more-likely-to-buy/ Verizon has asked regulators in New York state to allow it to end delivery of the phone book to all of its customers in the state citing a 2008 Gallup survey that found about one in every nine customers ever used the hard-copy listings. AT&T has already received permission ... http://www.ottaway.net/news-events/white-pages-to-disappear/ WHY DON’T YOU JUST TEXT ME? According to America’s top ratings company, Nielsen, average cell phone users send 480 TEXT MESSAGES A MONTH but only use 187 voices minutes per month. So text messaging has become the primary communication on mobile phones, not voice. http://www.ottaway.net/news-events/make-your-marketing-work-today%e2%80%a6more-free-ideas/ CONSUMERS BUY FROM COMPANIES WHOSE VALUES MATCH THEIRS: This according to 71% of the respondents to a survey by New York agency, Young & Rubicam. “I make it a point to buy brands from companies whose values are similar to my own.” Nearly the same number rejected ... http://www.ottaway.net/news-events/consumer-trends-in-advertising-and-marketing-fall-2010/ 12/05/2010 Start slowly and react to what people are already saying about your company. You might try to offer a coupon or post pictures of your offices or give a sneak preview of a new product. This according to Biz Stone, the founder of Twitter just three years ago ... http://www.ottaway.net/new-media/how-a-normalsmallnew-business-can-develop-followers-on-twitter/ 10/31/2010 Even companies that do big business online struggle to be noticed by Google users. You must remember that the Web is home to over 120 million Internet domains and tens of billions of indexed pages. But every company—large or small—can draw more Google, Yahoo & Bing traffic by ... http://www.ottaway.net/new-media/how-to-optimize-your-site-for-search/