http://www.ottaway.net Just another WordPress weblog Thu, 17 Jul 2008 14:48:23 +0000 http://backend.userland.com/rss092 en One of the basic elements of a marketing campaign is An Offer. The Offer alone, however, may not be enough to get a satisfactory response, especially right away. Since all advertisers want instant gratification, we need to stimulate the prospect to respond NOW…not later. And, we need ... http://www.ottaway.net/news-events/whats-the-offer/ Are We Confused Yet? Whatever happened to the :60 second radio spots and :30 second TV commercials? The world of Web 2.0 is difficult enough to learn and keep up with; why does it seem to be something new every day? Like it or not, it’s here. It’s ... http://www.ottaway.net/new-media/page-views-time-spent-user-sessions-and-hits/ In 2007 women tipped the scale to compose more than 50% of online users according to Ad Age Magazine. What women want on the Net can lead to a more engaging web site for your company if you follow their interests. For Example: “Women’s Community” was the most visited ... http://www.ottaway.net/new-media/women-on-the-interne/ Or, is it the Recession The truth about marketing in a recession is that you have to watch your budgets. Now, we all know it’s a great time to grab market share: The well known principle that your brand can stand out when the other brands don’t have the ... http://www.ottaway.net/news-events/web-site-blues-or-is-it-recession/ In March 2008, Google's share of online searches rose up to 59% of the total U.S. home, work and university internet users. Source: comScore qSearch Americans conducted 10.8 billion searches at the core search engines, representing a 9-percent gain versus February. Each of the five core search engines experienced search query gains ... http://www.ottaway.net/news-events/google-59-percent-market-share/ By Jean Halliday jhalliday@crain.com GM slashed ad spending by more than $600 million last year, a drop so stunning it should convince even the staunchiest doubters that the age of mass-media marketing is going the way of the horse and buggy. Whether the cut was as large as the 23.6% indicated by TNS ... http://www.ottaway.net/news-events/gm-cuts-600m-off-ad-spend-yes-really/ How to Identify your Prospect Before they Get Away We hear it every day from companies large and small, "You're the only agency that's brought this to us!" That's because we're the only Detroit-based agency that are experts in SEO and SEM, and began buying it in 2000. This ... http://www.ottaway.net/new-media/youve-only-got-7-seconds/ Search Engine Marketing is becoming one of the most important ways to reach consumers; however, a good percentage of Internet users are browsers, revealing a special opportunity for marketers. According to Yahoo! Search Marketing, a critical way to change a "browser" into a "buyer" is by inviting visitors to ... http://www.ottaway.net/new-media/agency-research/